What does outdoor advertising cost?

The costs for outdoor advertising depend on several factors. In addition to the chosen advertising medium, whether it is digital or analog, the number of booked spaces and the duration of the campaign play a crucial role.
Moreover, the location influences the price, as the reach and visibility of outdoor advertising significantly contribute to its effectiveness.
The surrounding environment also affects the advertising value: Are there other advertising spaces nearby, or is the advertisement standing alone?
The duration of the exposure also plays a role, as the longer a person views the advertisement, the higher its effectiveness.

Now you know how the prices are determined.
Here you will also find a detailed overview of the production costs.

Below is a brief overview of the prices (as of March 2025) for the most popular outdoor advertising formats.

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What does poster advertising cost?

At train stations
Location: City center (City network)
Quantity: 1 network / 145 posters
Ad size: A1
Duration: 1 week
Price: €2,436 plus production & VAT

Further example costs for poster advertising can be found on our presentation page under the section: “Billboards”.

What are the prices for transport advertising?

Traffic Board Tram
Location: Tram travels throughout Berlin
Quantity: 1 traffic board
Ad size: 9 m²
Duration: 1 month
Price: €3,513 plus VAT

Other cost examples can be found under “Tram Advertising”.

What do large scale billboards cost?

At train stations
Location: Zoologischer Garten U-Bahn station in Berlin
Quantity: 1 billboard
Ad size: 18/1 = 9 m²
Duration: 1 decade / 10 days
Price: €538 plus production & VAT

In the street
Location: Skalitzer Str./ Görlitzer Str. in Berlin
Quantity: 1 billboard
Ad size: 18/1 = 9 m²
Duration: 1 decade / 10 days
Price: €315 plus production & VAT

Further prices for large-format advertising can be found under the link “Large-scale billboards”.

What do digital screens cost?

Digital City Light Boards
Location: Frankfurter Allee 263
Quantity: 1 digital screen
Ad size: 18/1 = 9 m²
Duration: minimum 54 displays per hour / 7 days
Price: €1,172 plus VAT

Also, read our blog on “Guide to advertising costs” or view the relevant presentation “City Light Boards”.

What does column advertising cost?

Full columns
Location: Boxhagener Str. 42 in Berlin
Quantity: 1 full column
Ad size: 8/1 or 6/1
Duration: 1 decade / 10 days
Price: €513 plus production & VAT

Further prices for full columns and general information can be found here under “Column Advertising.”

Ihre Ansprechpartnerin

Svenja Schwarz
Medienberaterin
“Rufen Sie mich an oder schreiben Sie mir eine Mail”
Email: svenja.schwarz@wtm-aussenwerbung.de
Tel: (030) 22 45 89 97