At Geneva Airport, the media landscape is as diverse as the travel experience itself. From digital media to traditional analog media, the formats cover all areas – from departure to parking.
The Ellinikon: eye-catching advertising with digital screens at Geneva Airport
Together with the agency THE NEWTONS LABORATORY SA, we successfully realized a campaign at Geneva Airport for the new resort of The Ellinikon. The Full Digital A & B, Digital Business Lounges and Digital Business Aviation networks were booked for the campaign.
The choice of digital screens in the arrivals area, departures area, waiting area, baggage area and business lounge proved to be extremely effective. These locations ensured maximum visibility and reached a wide audience consisting of both arriving and departing passengers, as well as business and leisure travelers. By placing the clip on the three networks, a high number of travelers were targeted and made aware of the new resort.
The campaign is planned to run for two months, in June and November, giving the client the opportunity to target the audience at different travel times. By displaying their advertising on the digital screens across three networks, The Ellinikon could be sure of the attention of travelers.
Price example for digital screens:
| network | duration | quantity | format | media price |
| Full digital A & B | 4 weeks | 60 screens | UHD 2.160 x 3.840 px / FHD 1.080 x 1.920 | CHF 21.292,04 |
| Digital Business Lounges | 4 weeks | 8 screens | UHD 2.160 x 3.840 px | |
| Digital Business Aviation | 4 weeks | 1 screen | UHD 2.160 x 3.840 px |
plus VAT
Attention in flight mode: digital media at Geneva Airport
By placing digital screens in the busiest areas such as arrival and departure terminals, waiting areas and business lounges, you can reach a diverse target group. The digital media are characterized by their high visibility and high perception values. This campaign has shown that digital media at Geneva Airport offers a compelling opportunity to effectively stand out and attract attention in a dynamic environment.