Client: Hochschule für Technik und Wirtschaft
Placement: Berlin U-Bahn
Motif: „VerOnika up!“ / Orientation Year
Agency: Direct client
The HTW University of Applied Sciences choose interior ads on side strips to advertise their new campaign. In the Berlin subway, they present their orientation year, which is intended for those who do not yet what to study. By advertising in public transport, they are specifically targeting young people and their parents.