Tired of your marketing campaigns blending into the background noise? Imagine your message lighting up the streets, captivating potential customers day and night. Digital City Light Boards (dCLBs) offer a dynamic and eye-catching way to amplify your brand’s visibility. But what about the cost? That’s the million-dollar question!
This guide will illuminate everything you need to know about advertising on digital City Light Boards. We’ll break down the costs, explore the benefits, and show you how to book these powerful displays to achieve your marketing goals.
Table of Contents:
- What are Digital City Light Boards?
- How to Book Digital City Light Boards
- How much does advertising on digital City Light Boards cost?
- Ready to Light Up Your Brand? Contact Us Today!
What are Digital City Light Boards?
Digital City Light Boards (dCLBs) are a modern, high-tech version of traditional City Light Boards, which are commonly used in out-of-home advertising. These digital screens integrate advanced LED screen technology, allowing for dynamic and interactive advertising displays. Here are some key features and benefits of DCLBs:
Key Features
- Format: DCLBs typically feature large LED screens, often around 9 square meters in size, which can display content as 10 second spots
- Location and Placement: These digital boards are positioned on a stand and strategically located in areas with high traffic and visibility, such as major streets, intersections, and public spaces. This placement ensures they capture the attention of a wide audience. Additionally, when situated near busy roads, they particularly appeal to drivers, a popular target group for marketing campaigns due to their statistically higher income.
- Technological Advantages: DCLBs leverage advanced digital technology to facilitate real-time content updates, allowing advertisers to tailor their messaging to specific audiences at precise times of the day or week. This adaptability significantly boosts the impact and efficiency of advertising campaigns.
Benefits
- Environmental Impact: No more printing, no more logistics! The digital CLBs contribute to a more sustainable advertising practice by cutting down on production.
- Creative Possibilities: The digital nature of these boards offers a wide range of creative options, including dynamic visuals and real-time updates, which can be tailored to specific events or conditions (e.g., weather-dependent advertising).
- Efficiency and Reach: DCLBs provide high contact numbers and rapid reach due to their prominent placement and engaging content, making them an effective medium for both short-term promotions and long-term branding strategies.
Overall, Digital City Light Boards represent a significant advancement in outdoor advertising, combining traditional visibility with modern digital capabilities to enhance audience engagement and campaign effectiveness.
How to Book Digital City Light Boards?
Booking Digital City Light Boards (dCLBs) is easy and provides great flexibility. Here are some thoughts to consider to help you towards your booking:
- Network: dCLBs can be booked as single unit or in different networks. Selecting single screens is great for targeted location-based campaigns, whereas network booking ensures impressive reach through-out the city.
- Broadcast timing: By default, digital City Light Boards can be booked by week. But when including them into a programmatic out-of-home campaign, they can be booked by day, by hour or linked to various conditions as single playout (i.e. the weather).
- Volume: How many spots do you want? Decide on the booking package that suits your campaign needs. Common packages include Small, Medium, and Large, each offering a different number of spots per hour.
Which approach of booking digital City Light Boards fits best to your advertising campaign depends highly on your advertising goals, target audience and target area.
How much does advertising on digital city light boards costs?
Digital City Light Board (DCLB) advertising costs vary depending on the decisions you take in terms of booking method. See paragraph above: How do I book digital City Light Boards?
Cost digital City Light Boards – Example: Berlin.
Network booking
Here are some example prices for two networks of digital city light boards in Berlin. They can be booked in different packages that grant different numbers of playouts per hour.
| Network | Screens | Package | Spots per hour | Network price per week |
|---|---|---|---|---|
| Berlin city net | 58 | Small | 18 | € 20.381,20 |
| Medium | 54 | € 56.149,80 | ||
| Large | 72 | € 71.090,60 | ||
| Berlin partial net | 29 | Small | 18 | € 11.286,80 |
| Medium | 54 | € 30.937,20 | ||
| Large | 72 | € 39.239,90 |
Single unit booking
| Location | Contacts per week | Media costs per week |
| Brunnenstraße 63 | 133.532 | € 1.171,80 |
| Frankfurter Allee 263 | 204.135 | € 1.171,80 |
| Landsberger Allee vor 2 | 77.619 | € 1.079,40 |
| Neue Kantstraße 10 | 101.365 | € 1.079,40 |
For more information and the prices for digital city light boards, feel free to check out our presentation: Digital City Light Boards
Out-of-home even cheaper: Cost-Saving Tips
- Book a full week instead of single days
Broken down to the price per unit per day, you save 52 % when booking the whole week instead of single days! - Book the whole network instead of many single units
There are different networks available to accommodate different budgets. When booking the whole network you save 17% on the per unit media price. - Target your Key-Audience with specific locations
If you are not looking for a high reach but to meet your target audience at a specific location, then select single digital city light boards and cut down on scattering loss.
Remember, while DCLBs may seem expensive initially, their dynamic nature and ability to reach a wide audience can offer significant value for your advertising budget.
Ready to Light Up Your Brand? Contact Us Today!
Digital City Light Boards offer a powerful and cost-effective way to elevate your brand’s visibility and reach your target audience. Don’t let your marketing efforts fade into the background. Contact us today for a free consultation and discover how dCLBs can help you achieve your marketing goals! Fill out the contact form below or give us a call – we’re ready to help you shine!