Fora advertises its shared offices for rent with taxi advertising on electric cabs. Their mobile outdoor advertising on taxis drives through Berlin city and transports guests to their desired destination. These include businesspeople, who are the main clientele of both cab drivers and Fora. In the cab, the passenger then sees Fora’s advertising for the second time, as they have also branded the backs of the headrests. In this way, FORA increases the advertising pressure with taxi advertising on the outside and inside.
Client: Malawi Placement: Berlin Motif: ITB, Tourism, Visit Malawi Agency: Direct booking
Just in time for the ITB, the leading international tourism trade fair, the Embassy of Malawi started a taxi advertising campaign in Berlin. Two iconic images from Malawi were placed on either side of the taxi, on the doors, and invited onlookers to a visit in Malawi. The slogan „Visit Malawi“ was added for more affirmation.
