Black Friday is just around the corner, and we have two deals ready:
25% discount on all digital spaces at BER Airport
Valid for week 47 (20.11. to 26.11.2023)
double-up special for Q1/24: We double the advertising duration!
When booking an analogue advertising space for 1 month within Q1 (01.01.2024 – 31.03.2024), you will receive the 2nd month within the 1st quarter, free of charge.
More information and conditions below in detail.
25% discount on all digital spaces at BER Airport
This offer is valid for Black Friday Week, i.e. week 47 (20.11. to 26.11.2023). It is therefore an offer for last-minute bookings. Booking and spot transmission until Thursday, 16.11.2023.
The offer is valid for all digital screens and networks at BER!
– Digital City Light Poster BER T1 & T2
– Digital Marketplace Deluxe T1
– Digital Screens Arrival T2
– Digital Plaza T2
– Digital Screens Departure T2
– Digital lounge network T1
Information and prices for the individual networks can be found in our presentation: Airport advertising at BER
Longer advertising periods are also possible. Please contact us and we will prepare an offer for you.
Double-Up Special for Q1/24: We double the advertising duration!
Book an analogue advertising space for 1 month and we’ll add another month free of charge on top. That’s the double-up! WOW!
2 requirements:
– Booking until 31.12.2023
– Advertising period: within Q1 (01.01.2024 – 31.03.2024)
This offer is only valid for analogue spaces, not for digital. All formats, information and prices for analog spaces can be found in our presentation:
We look forward to hearing from you and are curious to see which deal you would like to take up. Are you team digital or team analog? Or both? We’ll be surprised.
Do you want to quickly place an out-of-home advertising campaign in Berlin and achieve high visibility? Then, digital City Light Boards are the right choice for you. The 9-m² screens are strategically placed on high-traffic routes, achieving a net reach of 24.4% with the Berlin network of 46 large screens.
Still in doubt? Then, here are 8 reasons why you should book digital city light boards in Berlin to achieve high visibility.
High Frequency Medium
Thanks to their placement on main traffic routes, the digital City Light Boards are seen by thousands of people every day. Over the course of a week, this amounts to 2,778,000 gross contacts! Many commuters drive along the main roads every day. As the digital City Light Boards are often double-sided, commuters may even see your advertising twice a day! On the way to and from work. Reaching people out-of-home is great with digital city light boards.
Great Visibility.
The digital City Light Boards in Berlin are strategically positioned. They are located on road median strips, at intersections with traffic lights or at the side of the road and are inclined so that moving traffic can see them very well. This way, they are highly visible to moving traffic. The 9 m² screen is also mounted on a 3-meter-high stand and easily overlooks traffic. This means it is clearly visible from afar and is not obscured by parked cars. The CLB is digital and broadcasts your out-of-home advertising in brilliant colors even in bad weather and in the evening.
3. Target Group with High Purchasing Power
The digital City Light Boards are positioned to appeal to car drivers and commuters. They are therefore car owners, commuters with homes on the outskirts who commute into the city and many working people. It is therefore an interesting and affluent target group with high purchasing power.
Short-term Booking Possible!
As the digital City Light Boards are digital screens that can also be booked programmatically, it is possible to make a decision at short notice and deliver the clip within a few days or even hours. Short lead times are becoming increasingly popular, especially for offers and events. Thus, the digital CLB is great for short-term bookings of out-of-home advertising.
Great Availability
With a regular booking of one slot per week on the digital City Light Boards, you have one 10-second slot available per minute. This makes up to 6 advertisers happy per minute. As 6 slots are available, you may be lucky to have a slot available even if you make a request at short notice. This is a definite advantage of digital out-of-home.
Short Campaign Duration Possible!
The digital City Light Boards are usually booked per week. A week is already a short campaign. But the digital screens can also be booked per day or programmatically. Thus, the dCLBs are also great for short campaigns.
Flexible Booking
In Berlin, you can book the digital City Light Boards as a full network, partial network, or simply select them individually. This allows you to book exactly the locations you need for your out-of-home campaign. For those who like it even more targeted: What do you think of digital programmatic playout? This allows you to address your target group with various data triggers.
Positive Effect on the Brand Image
Digital is the trend of the future. The modernization of out-of-home advertising is progressing and many advertising media are being digitized. For you! Displaying your outdoor advertising on a modern digital advertising medium has a positive effect on your image. It makes your brand modern, dynamic, up to date.
Digital City Light Boards are therefore a great medium for out-of-home advertising to generate great visibility and high contact numbers quickly and flexibly. Why not give it a try!
You may have noticed, in Hamburg, Frankfurt, Munich and Berlin there are now more and more taxis that have digital screens on the roof. Some may not have realized that the rooftop advertising is digital. This is because with its 1920 x 540 pixels, the taxi advertising on the full HD screens is razor sharp. In order for the viewer’s eye to properly grasp the cab advertising on a moving medium like cabs, only still images and no animations are currently allowed to be played.
Okay, so why is digital rooftop advertising WOW? Because it is taxi advertising that can be programmatically controlled! The advertising is displayed on the screen only when the data triggers you specified trigger the playout. This takes taxi advertising in Berlin to a new level. WOW!
Control taxi advertising through data triggers
So how can taxi advertising be triggered? And which data carriers are possible? When setting up the campaign with digital rooftop advertising, you can decide when and where your advertising should be seen. That is, you can specify certain streets, postal codes, or a 5 km radius around a so-called point of interest (POI), for example. These are then set as data triggers for you. Through the GPS data of the taxis, the program recognizes which cabs are in the desired area and plays your taxi advertising only then.
This type of control is particularly suitable if you want to advertise at a particular event or trade fair. Then you can cover exactly the target area where the event takes place. Perfect for local targeting! In addition, visitors, and exhibitors to congresses and trade fairs often travel by taxi themselves, thus increasing the visibility of your advertising through a larger number of taxis in this area.
In addition to the local data triggers, other data triggers such as days, times or the weather can also be set up. For example, you can play one spot in the morning and another in the evening. You have a cafe or restaurant? Invite in the morning with cafe and croissant and in the evening with burger and fries! Or is it raining? Then your cab advertising shows the warm soup of the day. This is how easy it is to target your taxi advertising and invite your customers to come to you.
What is the cost of taxi advertising with digital roof advertising?
Compared to other digital out-of-home advertising, digital roof advertising is very cost-effective! Here, we are presenting an example offer to you:
Example offer:
Taxi advertising: digital roof advertising
Format: 90,6 x 25,8 cm
Days 5
Playouts 2000 per day
Total 10.000 plays
Added value: 400 playouts with a value of 210€*.
*if still booked in 2023
Total: 10.400 playouts
Media € 1.050,00
Technical costs: € 150,00
Reporting* free of charge
*including receipt images and heat map of the playouts
Total € 1.200,00 plus VAT.
10.400 playouts for just € 1.200! That is WOW!
Book digital cab roof advertising
Now, if you are convinced that digital cab roof advertising is a great fit for your next campaign or business, then give us a call or send us an email! Then we will be happy to create an individual offer for your desired specifications and data triggers.
By the way, digital cab roof advertising can also be ideally combined with conventional cab advertising. E.g. by foiling the cab doors with the so-called Door Cover Format!
We look forward to your inquiry!
Your wtm outdoor advertising team
Pretty daring thesis, do you agree? Possibly. But of course, it always depends on which advertising goals you are pursuing and which target groups you want to address. But sightseeing bus advertising has some advantages over conventional bus advertising. In the following article, we would like to present these positive aspects of sightseeing bus advertising to you. Then you can decide if you want to agree with us that sightseeing bus advertising is the best bus advertising.
Permanently high reach with Sightseeing bus advertising through fixed routes through the city center!
Bus advertising on sightseeing buses opens up an excellent opportunity for companies and brands to present their messages to a wide target audience aesthetically and effectively. This form of out-of-home advertising combines the advantages of mobility, regional applicability, and high contact intensity to achieve a lasting advertising impact. This is because sightseeing buses, also known as hop-on-hop-off buses, travel on fixed routes through the downtown areas of Europe’s major cities. They stop at busy city districts and historical and tourist hotspots. As a result, bus advertising on sightseeing buses offers considerable reach and visibility. Downtown areas are always buzzing. So, the buses attract the attention of tourists, locals, commuters, and other road users. The advertising messages on the exterior surfaces of the sightseeing buses thus become eye-catchers in the city center and generate a high presence for the advertised brand.
Unlike conventional buses, which do not generally offer line binding, the sightseeing buses travel on fixed routes through the city center. This means that high reach is guaranteed throughout the entire advertising period. In the case of normal bus advertising, this type of line binding is not available in all cities and is only available for a high surcharge. The free line commitment on premium routes through the city center and the resulting high coverage are a clear advantage of sightseeing bus advertising over conventional bus advertising.
Best visibility and creative design possibilities because sightseeing buses are double-deckers!
The design options for bus advertising on sightseeing buses are great because the vehicles are double-deckers. Thus, they offer a large advertising surface. Companies can choose between two different formats: Super-rear format and full cover. The Super-rear format is especially popular because it offers approximately 20 m² of advertising space on the back of the sightseeing bus. Since the buses are double-deckers, the advertising on the rear surface easily overlooks other vehicles and normal buses. This guarantees the best visibility even in heavy traffic. With the full cover format, the entire exterior surface of the bus is used to present the advertising message in an appealing form. Even the windows can be covered with a specific window adhesive. This form is particularly suitable for longer-term image advertising and offers scope for creative presentation and marketing ideas. In this way, bus advertising on sightseeing buses ensures a high brand presence in the long term and arouses the interest of potential customers. But this most eye-catching form of bus advertising can also be booked for short campaigns. An original eye-catcher!
Sightseeing bus advertising is cheap and bookable from 2 weeks!
Advertising on sightseeing buses can be booked flexibly. The minimum booking period is just 2 weeks. For normal buses, the smaller formats can be booked from a minimum of 4 weeks. Larger formats, such as full or partial cover, are marketed as long-term advertising with a runtime of 12 months. For shorter running times, the advertiser must accept surcharges. There are no such surcharges for advertising on sightseeing buses! Clear point for advertising on sightseeing buses.
Summer Special:
Sightseeing in Berlin: 5 buses Format: Super Rear
Duration: 4 weeks
Media costs: € 25.000,00
Production: € 7.500,00
Plus VAT.
Is sightseeing bus advertising the best bus advertising?
What do you say? Were the arguments convincing? The advertising impact of bus advertising on sightseeing buses should not be underestimated, especially due to the numerous waiting situations at bus stops and in city traffic. The sheer size of the advertising space on the double-decker and the eye-catching design on sightseeing buses grab people’s attention and stick in their minds. This strengthens brand awareness and creates a positive image impact. In addition, compared to other forms of advertising, sightseeing bus advertising is cost-effective and offers a convincing price-performance ratio. This is because the fixed routes through the busy city center generate unbeatable coverage and countless contacts. We say yes, sightseeing bus advertising is the best bus advertising.
Outdoor advertising at the store, this includes not only an eye-catching lettering illuminated above the shop window or the window films on the shop window, this also includes eye-catchers on the facade. Permanent changes may be prohibited by the landlord or the monument authority. However, campaigns lasting up to two months have good chances of success, as Calvin Klein in Cologne has proven.
In the upper area of the facade, the vinyl foils could only be glued by an industrial climber. Freely suspended, the foils were pulled up to him in a box on a second rope. The jagged stone surface with its pronounced grooves not only gave the motif that certain something, the grooves also demanded a lot from the men at dizzying heights. With a spatula, the foil was pressed in, groove by groove.
Dierk, the project manager on site, kept a strict eye on the execution. One eye on the layouts, the other on the facade, he gave the climber important hints as to whether, for example, the next foil was correctly positioned. In the middle area, a scissor lift hoisted the installation team to the top. Before shopping began in the pedestrian zone, the industrial lift was set up and secured with site equipment. Two employees were then able to quickly apply the vinyl sheeting. On the third level, the final films were applied to the entrance doors to complete the overall picture. So that customers could enter and leave the store unhindered, the adhesive work was completed by the time the store opened. We are looking forward to the next facade task.
Today’s article will answer in clear arguments the two questions why airport advertising should be an important part of trade fair marketing and why exactly it should be digital posters at the airport. Generally speaking, airports are the hubs of international exchange of people, cultures, goods and brands. It’s no wonder that there are a wide variety of media here that advertisers can use to present their brands and messages to global citizens.
But why should you place digital airport advertising especially for trade fairs and events?
The advertising hits the desired target group with a high percentage! Out-of-home advertising is known as a one-to-many medium. You simply reach a lot of people. Then, there are also many scattering losses among them. In other words, people for whom the advertising may not be relevant. Many international visitors travel to trade shows and other events by plane. This means that advertisers can reach target groups in a particularly concentrated form with out-of-home advertising at the airport – at precisely the right time for the trade show.
Airport advertising enjoys particularly good perception rates among trade show visitors! The direct reference of the trade fair visitors to the trade show topic of the airport advertising leads to a better perception of the advertising. Directly on the exhibition grounds, where there is an enormous sensory overload due to the many stands, people and the high noise level, the advertising is perceived less. Therefore, placing the brand outside the hustle and bustle is an effective marketing strategy to invite visitors to join you at the booth. Airport advertising is thus noticed by trade show visitors and acts as a direct invitation.
Digital posters are the ideal media for airport advertising because the booking parameters are perfect for trade fairs and events! Digital posters are screens, steles, digital city light posters and video walls. You can find the digital posters mostly in networks all over the airport and they accompany the way of passengers through public and non-public areas. The booking parameters are simply perfect for trade fairs and events because events are usually limited in time. This means that advertisers would like to achieve particularly high visibility in a short period of time. It’s a perfect fit that most digital screens can be booked for as little as one week. Other media must first be produced and installed at great expense, and usually have minimum terms of 1 month or even 1 year. This would be far too long and also useless for advertisers at trade fairs. Because after the trade fair, their target group is gone again. So, if they play the digital posters in the exact week that the trade fair is taking place, they will reach all arriving passengers, and, of course, their target group.
Are you interested in airport advertising? We have put together a presentation on some airports in Germany. Click on the following links:
In the upper area of the facade, the vinyl foils could only be glued by an industrial climber. Freely suspended, the foils were pulled up to him in a box on a second rope. The jagged stone surface with its pronounced grooves not only gave the motif that certain something, the grooves also demanded a lot from the men at dizzying heights. With a spatula, the foil was pressed in, groove by groove.
Digital posters are screens, steles, digital city light posters and video walls. You can find the digital posters mostly in networks all over the airport and they accompany the way of passengers through public and non-public areas. The booking parameters are simply perfect for trade fairs and events because events are usually limited in time. This means that advertisers would like to achieve particularly high visibility in a short period of time. It’s a perfect fit that most digital screens can be booked for as little as one week. Other media must first be produced and installed at great expense, and usually have minimum terms of 1 month or even 1 year. This would be far too long and also useless for advertisers at trade fairs. Because after the trade fair, their target group is gone again. So, if they play the digital posters in the exact week that the trade fair is taking place, they will reach all arriving passengers, and, of course, their target group.