In today’s fast-paced world, advertising must do more than just attract attention – it must also have a positive impact. This is exactly where CityBreeze comes in: An innovative combination of modern digital advertising and environmentally friendly technology. It sets new standards for digital out-of-home advertising (DOOH) and offers companies an attractive, sustainable way to reach their target groups. But what exactly is CityBreeze and how does it work? Let’s take a closer look.
The CityBreeze is a groundbreaking advertising solution that combines digital screens with living moss installations. This unique marriage of technology and nature creates a platform where brands can present their messages in high quality while helping to improve air quality.
The concept is based on a future-oriented idea: sustainability meets intelligent advertising. From one side, the CityBreeze units look like a conventional digital City Light poster. But on the back of the high-resolution digital display is a living surface with moss that filters pollutants and improves the ambient air.
These sustainable City Light Posters are mainly located in shopping centers and malls. Ideal locations to reach a broad and affluent target group. They also have an integrated seating area and invite you to take a break in the fresh air. In this way, conventional advertising space is transformed into a green, breathing island of relaxation.
How does the CityBreeze work?
CityBreeze combines natural air purification with modern advertising technology. The way it works is based on several key aspects:
Air filtration through moss: Each CityBreeze unit contains around two square meters of moss, which acts as a natural air filter. This special moss can filter fine dust from the ambient air and reduce it by 82 %. This improves the air quality. Studies on environmental performance have shown that this amount of moss can replace a significantly larger green area in its effect.
Active ventilation system: The polluted city air is sucked into the CityBreeze unit, passed through the moss and cleaned there. Viruses and bacteria are also blocked by up to 20%. The cooled, purified air is then released back into the environment. This creates a refreshing atmosphere and can reduce the ambient temperature by up to 4°C.
Intelligent sensor technology: Built-in sensors continuously monitor the vitality of the moss and the ambient conditions. This data controls a smart system that optimizes the care of the moss and thus maximizes air purification performance – with minimal resource consumption.
Digital advertising displays: On the front of the CityBreeze unit is a high-resolution digital display that presents advertising content in brilliant quality. Companies can place their brand messages here in a targeted and effective way, while at the same time helping to improve the air quality and temperature in the shopping center.
What is the price to advertise on these sustainable CityBreeze screens?
To illustrate the costs, we present two examples here: The placement in the entire network across Germany and the placement in a selected mall (East Side Mall in Berlin).
Costs: all CityBreeze locations in Germany
To date, there are 38 CityBreeze installations across Germany, spread over 22 shopping centers. In a classic campaign, these digital City Light posters are placed with a 10-second clip.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 38
Contacts: 3,148,378
Media costs: € 40,560
Programming fee: € 250
Price for the CityBreeze screens in 1 mall – East Side Mall Berlin
The digital moss-wonder can also be booked in smaller networks starting at 1 mall. This allows you to cover the exact target group or target location. Let’s take the East Side Mall on the lively Warschauer Strasse in Berlin as an example. Here, you meet a young, international target group. Thanks to the nearby UBER Arena (a high-priced event location), there are also many active and affluent people here.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 2
Contacts: 825,881
Media costs: € 11,567
Programming fee: € 250
Please contact us for an individual offer.
Why CityBreeze is the future of DOOH advertising?
CityBreeze heralds a new era in outdoor advertising – one that combines economic success with ecological responsibility. Companies that rely on CityBreeze screens not only increase their brand presence, but also make an active contribution to greener and more liveable cities.
As urban areas continue to grow, the need for sustainable solutions is increasing. The digital CityBreeze poster units are at the forefront of this development and offer a modern, appealing and environmentally friendly advertising opportunity. Those who advertise here not only reach their target group, but also position themselves as pioneers in the field of sustainability and social responsibility.
Take this opportunity to become part of an innovative movement! Contact us today to find out more about the advertising opportunities with CityBreeze and make your company visible in a sustainable way. Together we are shaping the future of urban advertising – greener, fresher and more effective than ever before!
You are interested in further information about digital out-of-home advertising?
Read more about it here: Digital Posters
You have questions, feel free to contact us directly:
Poster advertising really is the classic form of outdoor advertising and it is impossible to imagine the cityscape of small and large cities without it. Billboard advertising is available in different sizes, which can vary depending on the location and purpose. The choice of format often depends on the objective of the advertising measure, such as the reach, the target group and the location of the advertising.
During the organization of the campaign with poster advertising, sooner or later the question arises: How big are the posters?
There is a list of common poster formats in Germany. We have therefore created an overview for you here, from which you can see the poster size, poster dimensions and the format designation. We have also included a brief description of where the respective format can be found.
What are the dimensions for large-scale billboards?
Large-scale billboards have the 18/1 format as standard.
Dimensions: 3,560 x 2,520 mm
Large.scale billboards are approx. 9m² in size and are often found on streets, large squares, in supermarket parking lots and at and around train stations.
Which poster formats are available on full columns
On an advertising column you have various options. Either 2 or 3 posters can be placed around the column. And there are also two different formats with different lengths: 6/1 and 8/1.
8/1 poster size: 1,189 x 3,360 mm
6/1 poster size: 1,189 x 2,520 mm
Both formats are possible on most pillars throughout Germany. Whether 6/1 or 8/1 is simply a question of space and design. The longer 8/1 format offers more advertising space.
Columns can be found on busy streets, in squares, in city centers, but also in residential areas.
Dimensions for small cultural posters, mixed columns and mixed showcases
The A1, A0 and 4/1 formats are particularly popular for art, culture and event announcements.
4/1 poster size: 1,189 x 1,680 mm
A0 poster size: 841 x 1,189 mm
A1 poster size: 594 x 841 mm
The dimensions stated are for portrait format. In some cases, this format is also available in landscape format.
The mixed advertising supports can be booked as networks of several small posters (e.g. in A1 format) at different locations and thus gain good visibility in a larger surrounding, even with small posters.
At train stations, cultural posters are increasingly found as poster frames and poster showcases as panels with several posters from different advertisers.
How big are City Lights?
City Light Poster
CLP poster format: 4/1
CLP poster size: 1,189 x 1,680 mm
City Light Posters are 2m² posters that are in a display case and are backlit. They can be found in bus stops, train stations and shopping streets all over Europe. But these posters are also not uncommon in malls and parking garages.
City Light Boards
CLB poster format: 18/1
CLB poster dimensions: 3,560 x 2,520 mm
City Light Boards are approx. 9m² posters, which are also in a display case and are backlit. They stand prominently at a height of 3 meters on a stand on busy streets. But City Light Boards can also be found on facades and in railroad stations.
City Light columns
CLC poster format: 8/1
CLC poster dimensions: 1,189 x 3,360 mm
City Light columns are the premium equivalent of the classic advertising pillar. This column protects three posters with showcase glass and the posters are backlit. They can be found at busy streets and intersections, mainly in the city center.
Do giant poster have a fixed format?
No, giant posters, also known as megaposters or blow-ups, do not have a fixed format. Their actual format depends heavily on the size permitted on the construction site scaffolding or façade. They can range in size from 10 to 300m².
Dimensions: Vary greatly, often over 12 meters in width
These huge posters are located in highly frequented areas, e.g. on the walls of buildings in cities, in long-distance train stations or construction site scaffolding.
How do you create the print file for poster advertising?
The formats mentioned describe the final format of the poster advertising. When you are designing the poster, you should note that the final format is not automatically the layout format. For large formats, a scale of 1:10 is advisable. For other formats, such as columns, a scale of 1:6 is desirable. You can find out which layout format your poster requires here in our technical data sheets:
Tired of your marketing campaigns blending into the background noise? Imagine your message lighting up the streets, captivating potential customers day and night. Digital City Light Boards (dCLBs) offer a dynamic and eye-catching way to amplify your brand’s visibility. But what about the cost? That’s the million-dollar question!
This guide will illuminate everything you need to know about advertising on digital City Light Boards. We’ll break down the costs, explore the benefits, and show you how to book these powerful displays to achieve your marketing goals.
Digital City Light Boards (dCLBs) are a modern, high-tech version of traditional City Light Boards, which are commonly used in out-of-home advertising. These digital screens integrate advanced LED screen technology, allowing for dynamic and interactive advertising displays. Here are some key features and benefits of DCLBs:
Key Features
Format: DCLBs typically feature large LED screens, often around 9 square meters in size, which can display content as 10 second spots
Location and Placement: These digital boards are positioned on a stand and strategically located in areas with high traffic and visibility, such as major streets, intersections, and public spaces. This placement ensures they capture the attention of a wide audience. Additionally, when situated near busy roads, they particularly appeal to drivers, a popular target group for marketing campaigns due to their statistically higher income.
Technological Advantages: DCLBs leverage advanced digital technology to facilitate real-time content updates, allowing advertisers to tailor their messaging to specific audiences at precise times of the day or week. This adaptability significantly boosts the impact and efficiency of advertising campaigns.
Benefits
Environmental Impact: No more printing, no more logistics! The digital CLBs contribute to a more sustainable advertising practice by cutting down on production.
Creative Possibilities: The digital nature of these boards offers a wide range of creative options, including dynamic visuals and real-time updates, which can be tailored to specific events or conditions (e.g., weather-dependent advertising).
Efficiency and Reach: DCLBs provide high contact numbers and rapid reach due to their prominent placement and engaging content, making them an effective medium for both short-term promotions and long-term branding strategies.
Overall, Digital City Light Boards represent a significant advancement in outdoor advertising, combining traditional visibility with modern digital capabilities to enhance audience engagement and campaign effectiveness.
How to Book Digital City Light Boards?
Booking Digital City Light Boards (dCLBs) is easy and provides great flexibility. Here are some thoughts to consider to help you towards your booking:
Network: dCLBs can be booked as single unit or in different networks. Selecting single screens is great for targeted location-based campaigns, whereas network booking ensures impressive reach through-out the city.
Broadcast timing: By default, digital City Light Boards can be booked by week. But when including them into a programmatic out-of-home campaign, they can be booked by day, by hour or linked to various conditions as single playout (i.e. the weather).
Volume: How many spots do you want? Decide on the booking package that suits your campaign needs. Common packages include Small, Medium, and Large, each offering a different number of spots per hour.
Which approach of booking digital City Light Boards fits best to your advertising campaign depends highly on your advertising goals, target audience and target area.
How much does advertising on digital city light boards costs?
Digital City Light Board (DCLB) advertising costs vary depending on the decisions you take in terms of booking method. See paragraph above: How do I book digital City Light Boards?
Cost digital City Light Boards – Example: Berlin.
Network booking
Here are some example prices for two networks of digital city light boards in Berlin. They can be booked in different packages that grant different numbers of playouts per hour.
Network
Screens
Package
Spots per hour
Network price per week
Berlin city net
58
Small
18
€ 20.381,20
Medium
54
€ 56.149,80
Large
72
€ 71.090,60
Berlin partial net
29
Small
18
€ 11.286,80
Medium
54
€ 30.937,20
Large
72
€ 39.239,90
Single unit booking
Location
Contacts per week
Media costs per week
Brunnenstraße 63
133.532
€ 1.171,80
Frankfurter Allee 263
204.135
€ 1.171,80
Landsberger Allee vor 2
77.619
€ 1.079,40
Neue Kantstraße 10
101.365
€ 1.079,40
For more information and the prices for digital city light boards, feel free to check out our presentation: Digital City Light Boards
Out-of-home even cheaper: Cost-Saving Tips
Book a full week instead of single days
Broken down to the price per unit per day, you save 52 % when booking the whole week instead of single days!
Book the whole network instead of many single units
There are different networks available to accommodate different budgets. When booking the whole network you save 17% on the per unit media price.
Target your Key-Audience with specific locations
If you are not looking for a high reach but to meet your target audience at a specific location, then select single digital city light boards and cut down on scattering loss.
Remember, while DCLBs may seem expensive initially, their dynamic nature and ability to reach a wide audience can offer significant value for your advertising budget.
Ready to Light Up Your Brand? Contact Us Today!
Digital City Light Boards offer a powerful and cost-effective way to elevate your brand’s visibility and reach your target audience. Don’t let your marketing efforts fade into the background. Contact us today for a free consultation and discover how dCLBs can help you achieve your marketing goals! Fill out the contact form below or give us a call – we’re ready to help you shine!
We are thrilled to announce that our trainee, Celine, has successfully completed her apprenticeship as an Office Management Clerk (German: Kauffrau für Büromanagement) at wtm! 2.5 years of dedication, eagerness to learn, and continuous development have paid off – and we are proud to have supported Celine on this journey. Congratulations on this fantastic achievement!
Diverse Aspects of Office Management Training
During her training, Celine gained experience in many exciting areas. The Office Management Clerk training includes:
Office organization and communication
Accounting and financial management
Customer service and order processing
Human resources and scheduling
Marketing and event management
This comprehensive training provides an excellent foundation for a successful career in business administration.
We Also Offer Training in Dialogue Marketing!
In addition to the Office Management Clerk training, we also offer training as a Dialogue Marketing Clerk at our company. This program focuses on:
Customer communication and service
Marketing and sales strategies
Data management and analysis
Complaint management and quality assurance
Telephone and digital customer consulting
This training is ideal for communicative and service-oriented talents who are passionate about customer relations and marketing strategies.
Shaping the Future – Opportunities for Young Talents
At wtm Außenwerbung, we firmly believe that well-trained young professionals are the foundation for a successful future. That’s why we are committed to providing young people with a solid and practical apprenticeship experience. Our goal is not only to impart knowledge but also to create real career opportunities.
If you’re interested in shaping your future in an exciting and dynamic environment, apply with us! We look forward to welcoming new, motivated trainees who want to grow with us.
Out-of-home advertising and ITB Berlin complement each other perfectly because they offer companies an effective platform to increase brand awareness and reach. The high number of visitors to the trade fair, combined with the advantages of strategically placed advertising, creates an unbeatable synergy. Whether at arrival points such as airports and train stations, along central traffic routes or directly at the trade fair stations – outdoor advertising reaches the target group in a thematically appropriate way and ensures a strong presence through multiple visual contacts. For the travel and tourism industry in particular, this results in an effective marketing strategy that ideally combines traditional and digital channels.
There are many different options for generating attention with outdoor advertising, especially at trade fairs. Here we would like to present three very specific offers and, of course, explain why these three approaches are suitable for trade fair marketing at ITB.
Cool Lite Bikes directly in front of the trade fair entrance
How exactly do you reach trade visitors at a trade fair? Exactly, directly at the trade fair entrance. There you can reach 100% of your target group without any wastage. However, as there are few stationary advertising media available directly at the door, our offer 1 is to place mobile advertising media, such as the Cool Lite Bikes, directly in front of the trade fair entrance. These are bicycles that carry a frame trailer with a double-sided banner attached. The bikes with advertising banners then ride exactly where you want them to. You determine the route. Do you want the bikes to ride up and down in front of the entrance? Good idea! Movement attracts attention! The bikes should commute between the nearest train station and the entrance? Great! This will attract attention and lead customers directly to you.
Our suggestion for the ITB: 2 bikes in front of the south entrance, 2 bikes in front of the north entrance:
Media
No.
Duration
Media
Production
Transfer
Total
Cool Lite Bikes
4 Bikes / 8 faces
4 days
14.384,00 €
1.580,00 €
980,00 €
16.944,00 €
Plus VAT.
Digital airport advertising at BER
At an international trade fair such as ITB, placement at BER Airport is essential for comprehensive trade fair marketing. Why? The international exhibitors and trade visitors arrive here and can be addressed with advertising on digital screens at the baggage carousels and at the exit. The network of 42 digital City Light Posters, which are distributed over 3 floors at Terminal 1, and the Welcome Network of 9 landscape-format screens above the baggage carousels at Terminal 2 are particularly suitable for this purpose. With this package of both networks, you can reach all arrivals at BER and thus all international trade visitors who want to attend ITB. BER Airport is therefore an important touchpoint for trade fair marketing at ITB.
Our tip: Airport advertising for trade fairs should run at least 1-2 days before the start of the trade fair in order to reach those arriving early.
Location
Media
No
Duration
Media costs
Programming
Total
BER Airport T1
digital City Light Poster
42 Screens
1 Week
20.200,00 €
950,00 €
21.150,00 €
BER Airport T2
Welcome Screens
9 screens
1 week
9.900,00 €
950,00 €
10.850,00 €
32.000,00 €
Plus VAT.
Giant poster in front of the trade fair
Location
Medium
No.
Duration
Media
Production
Total
IBIS Hotel / Messe Berlin
Giant posters
2
4 weeks
125.000,00 €
5.331,00 €
130.331,00 €
Plus Vat.
Go big and seize the attention! Directly opposite the north entrance to Messe Berlin is the IBIS Hotel, on whose façade advertisers can place 2 giant posters. With a total of 183.81 m² of advertising space, this package of 2 mega posters offers plenty of scope for creative presentation. Due to the sheer size and the position directly at the intersection to the main entrance of the trade fair, the attention of trade visitors is guaranteed. This is why the giant posters are very popular at trade fairs.
Alternatives for your trade fair marketing and conclusion
The three offers are very good examples of out-of-home advertising as part of trade fair marketing at ITB. In addition to the mobile bikes, giant posters at IBIS or the digital screens at BER airport, there are other alternatives for attracting attention outside the exhibition halls: These include media at the main train station, another arrival point for international trade visitors, poster advertising on the street or at train stations close to the trade fair, or attention-grabbing advertising on sightseeing buses that travel through Berlin city center as a themed advertising space.
Whichever form or placement of outdoor advertising you choose, it is important that trade visitors or your target group see you – and preferably several times! A combination of different media is therefore highly advisable in order to accompany trade visitors on their journey from the arrival point to the exhibition grounds.
This was part 3 of our mini-series on trade fair marketing.
Would you like more tips for successful trade fair marketing? Read part 1 here:
Out-of-Home advertising is one of the most effective marketing strategies and becomes even more important in the context of ITB Berlin, the world’s leading tourism trade show. This article looks at how companies can benefit from outdoor advertising as part of their ITB trade fair marketing.
Out-of-home advertising (OOH) convinces with its impressive efficiency and high return on investment (ROI). According to the “OOH ROI 2020” study by the German Outdoor Advertising Association (Fachverband Außenwerbung e.V.), every euro invested generates an average turnover of 4 euros – a figure that surpasses many other forms of advertising.
Other advantages of out-of-home advertising include
Long-term impact: campaigns can continue to have an impact for weeks after they have been placed.
Positive online effects: Outdoor advertising has been proven to increase internet search volumes.
Cross-media reinforcement: It increases the effectiveness of campaigns that combine different channels.
Multifaceted impact: It supports brand awareness and trust along the entire marketing funnel.
ITB Berlin: A central meeting place for the travel industry
ITB Berlin is considered the most important trade fair for the international travel and tourism industry. From March 4 to 6, 2025, it will once again open its doors and bring together companies, trade visitors and innovations from all over the world. With almost 100,000 participants and over 5,500 exhibitors from 170 countries in 2024, ITB Berlin offers an incomparable platform for networking, knowledge exchange and business cooperation.
Why outdoor advertising fits in with ITB Berlin
Outdoor advertising and ITB Berlin are an ideal combination to effectively increase brand awareness and reach for companies. There are several reasons for this:
High reach: With around 100,000 trade visitors, the trade fair offers an ideal target group for outdoor advertising.
Multiple visual contacts: Strategically placed outdoor advertising in Berlin, at the arrival points of visitors (airport and central station), as well as directly in front of the trade fair enables repeated visibility during the entire duration of the trade fair and thus strengthens brand awareness.
Positive acceptance: Studies show that consumers often find outdoor advertising more pleasant and less disruptive than other advertising formats. Out-of-home advertising blends unobtrusively into the urban streetscape.
Synergies with digital channels: Outdoor advertising can promote online search queries and thus improve a company’s digital presence. The integration of QR codes and landing pages on billboards are particularly popular.
Target group relevance: As a trade fair, ITB Berlin offers an ideal environment to place tourism and travel-related advertising messages in a targeted manner.
OOH advertising as the key to successful trade fair marketing
OOH advertising is an essential component of successful trade fair marketing. It enables companies to stand out clearly from the competition and attract the attention of potential customers in a targeted manner. Especially during a major event such as ITB Berlin, strategically placed out-of-home advertising creates concise points of contact. Whether directly on arrival at BER Airport, at Berlin Central Station, on the way to the trade fair, directly in front of it, at the trade fair stations or at central locations in the city – these advertising measures appeal directly to trade fair visitors thanks to their thematic relevance and ensure maximum visibility.
Conclusion: A strong combination for companies
The combination of out-of-home advertising with ITB Berlin offers companies enormous potential for successful trade fair marketing. The high number of visitors to the trade fair and the many advantages of outdoor advertising create a marketing strategy that not only attracts attention but also delivers measurable results – especially for companies in the travel and tourism industry.
This was part 2 of our mini-series on trade fair marketing. Would you like more tips for successful trade fair marketing?
Read part 1 here:
