The China International Furniture Fair is celebrating its 55th anniversary. During the OrgaTec trade fair in Cologne, they advertise on digital video boards at Cologne Airport. At the trade fair for office and commercial equipment, they meet OrgaTec visitors and exhibitors and can invite them to CIFF. This is how to address a specific target group.
With their campaign on digital screens at Hamburg Airport, Mawani presents Saudi Arabia as a business and trade location. At the start of the IAPH Worlds Port Conference, they advertised the Saudi Arabian port on the video walls, making ideal use of the high dwell time and number of trade fair visitors at Hamburg Airport.
The Ellinikon has booked several digital screens at Geneva Airport. These screens are located in the arrival area, departure area, waiting area, baggage claim, and the business lounge. The campaign runs for one month in June and again in November. The aim is to showcase their new resort to as many travelers as possible.
Through their agency Tiger Party, Asus placed digital screens at BER airport to promote the new “Zenbook S” PC. This targeted placement enabled them to reach arriving visitors to IFA Berlin directly at the airport.
