Client: Den Haag
Placement: Messedamm 22 in Berlin
Motif: City the Hague
Agency: Direct client
Den Haag’s poster advertising hangs on a City Light Board at the Messedamm 22 in Berlin. Their campaign is aimed at visitors attending the ITB, the International Tourism Fair, as well as those who simply enjoy traveling. Their image advertising shows the beautiful facets of their city.
Client: Den Haag
Placement: Neue Kantstraße 10 in Berlin
Motif: City the Hague
Agency: Direct client
The Hague advertises on a digital City Light Board for the ITB, the International Tourism Fair. The digital screen is positioned exactly between the Messe Nord entrance and the nearby Messe Nord train station. This is the perfect way to reach trade fair visitors and give them an insight into the culture and sights of The Hague with two creatives.
Client: UMB Istanbul Fuarcilik Ve Gösteri Hiz. A.S
Placement: Messedamm 11 in Berlin
Motif: GrowTech trade fair in Antalya
Agency: Direct client
Informa Markets is advertising on a digital City Light Board at Messedamm 11 in Berlin. With their outdoor advertising, they are reaching trade visitors and exhibitors at the current Fruit Logistica trade fair to get them excited about the upcoming GrowTech trade fair in Antalya.
Client: Datorios Inc.
Placement: Berlin
Motif: Flink Forward Event
Agency: direct
Datorios has booked several advertising spaces for an event at the Gasometer, including a City Light column. This was strategically placed in close proximity to the Gasometer to target visitors and passersby in the area. The choice of location ensures that the advertisement is highly visible.
Client: Helmholtz Zentrum Berlin
Placement: Berlin U-Bahnhof Alexanderplatz
Motif: Berlin Science Week with “The brightest light Berlins”
Agency: direct client
As part of Science Week Berlin, Tiny Galleries presented itself to the public at Alexanderplatz underground station in Berlin. All digital City Light posters were booked with a 10-second spot. The spot invites you to take a closer look at BESSY II. How does the brightest light in the city work? The station is located in the immediate vicinity of the Gallery and guarantees over 100,000 viewers every day.
Client: dydo Immobilien & Hausverwaltung
Placement: Berlin Steglitz
Motif: Online property management Dydo employees wanted!
Agency: direct client
Dydo uses programmatic digital City-Light-Posters to strategically select locations and optimize their advertising placement. Since their headquarters are in Steglitz, they advertised there to strengthen their local presence and directly target their audience within the immediate area. The flexibility of DCLP allows for ads to be placed exactly where they have the greatest impact—both regionally focused and precisely targeted.