Datorios has booked several advertising spaces for an event at the Gasometer, including a City Light column. This was strategically placed in close proximity to the Gasometer to target visitors and passersby in the area. The choice of location ensures that the advertisement is highly visible.
Motif: Berlin Science Week with “The brightest light Berlins”
Agency: direct client
As part of Science Week Berlin, Tiny Galleries presented itself to the public at Alexanderplatz underground station in Berlin. All digital City Light posters were booked with a 10-second spot. The spot invites you to take a closer look at BESSY II. How does the brightest light in the city work? The station is located in the immediate vicinity of the Gallery and guarantees over 100,000 viewers every day.
Dydo uses programmatic digital City-Light-Posters to strategically select locations and optimize their advertising placement. Since their headquarters are in Steglitz, they advertised there to strengthen their local presence and directly target their audience within the immediate area. The flexibility of DCLP allows for ads to be placed exactly where they have the greatest impact—both regionally focused and precisely targeted.
Union Klischee and Camera Workers advertise their rental studio in Berlin on a digital city light board at Neue Kantstraße 10. With this large-format outdoor advertising, they want to reach potential customers who want to book a photo studio for a one-off shoot and need a professional environment.
On the Messedamm in Berlin, Union Klischee advertises “Das Mietstudio”, the photo studio for rent from Camera Workers. By placing their ad on City Light Boards, they are skillfully implementing their campaign and attracting a lot of attention, including among visitors to this year’s IFA at the Berlin Exhibition Grounds.
In Berlin, our client Union Klischee advertises with the words: “Das Mietstudio“ by the Camera Worker on City Light Columns. By placing the ad at Berlins busy street Kurfürstendamm, the client is reaching many possible customers for their photo studio.