Client: China International Furniture Fair
Placement: Cologne Airport
Motif: 55th China International Furniture Fair
Agency: Edimotion
The China International Furniture Fair is celebrating its 55th anniversary. During the OrgaTec trade fair in Cologne, they advertise on digital video boards at Cologne Airport. At the trade fair for office and commercial equipment, they meet OrgaTec visitors and exhibitors and can invite them to CIFF. This is how to address a specific target group.