In today’s fast-paced world, advertising must do more than just attract attention – it must also have a positive impact. This is exactly where CityBreeze comes in: An innovative combination of modern digital advertising and environmentally friendly technology. It sets new standards for digital out-of-home advertising (DOOH) and offers companies an attractive, sustainable way to reach their target groups. But what exactly is CityBreeze and how does it work? Let’s take a closer look.
Content:
- What is a City Breeze screen?
- How does the City Breeze work?
- What is the price to advertise on these sustainable screens?
- Why are CityBreeze screens the future of DOOH advertising
What is a CityBreeze screen?
The CityBreeze is a groundbreaking advertising solution that combines digital screens with living moss installations. This unique marriage of technology and nature creates a platform where brands can present their messages in high quality while helping to improve air quality.
The concept is based on a future-oriented idea: sustainability meets intelligent advertising. From one side, the CityBreeze units look like a conventional digital City Light poster. But on the back of the high-resolution digital display is a living surface with moss that filters pollutants and improves the ambient air.
These sustainable City Light Posters are mainly located in shopping centers and malls. Ideal locations to reach a broad and affluent target group. They also have an integrated seating area and invite you to take a break in the fresh air. In this way, conventional advertising space is transformed into a green, breathing island of relaxation.
How does the CityBreeze work?
CityBreeze combines natural air purification with modern advertising technology. The way it works is based on several key aspects:
- Air filtration through moss: Each CityBreeze unit contains around two square meters of moss, which acts as a natural air filter. This special moss can filter fine dust from the ambient air and reduce it by 82 %. This improves the air quality. Studies on environmental performance have shown that this amount of moss can replace a significantly larger green area in its effect.
- Active ventilation system: The polluted city air is sucked into the CityBreeze unit, passed through the moss and cleaned there. Viruses and bacteria are also blocked by up to 20%. The cooled, purified air is then released back into the environment. This creates a refreshing atmosphere and can reduce the ambient temperature by up to 4°C.
- Intelligent sensor technology: Built-in sensors continuously monitor the vitality of the moss and the ambient conditions. This data controls a smart system that optimizes the care of the moss and thus maximizes air purification performance – with minimal resource consumption.
- Digital advertising displays: On the front of the CityBreeze unit is a high-resolution digital display that presents advertising content in brilliant quality. Companies can place their brand messages here in a targeted and effective way, while at the same time helping to improve the air quality and temperature in the shopping center.
What is the price to advertise on these sustainable CityBreeze screens?
To illustrate the costs, we present two examples here: The placement in the entire network across Germany and the placement in a selected mall (East Side Mall in Berlin).
Costs: all CityBreeze locations in Germany
To date, there are 38 CityBreeze installations across Germany, spread over 22 shopping centers. In a classic campaign, these digital City Light posters are placed with a 10-second clip.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 38
Contacts: 3,148,378
Media costs: € 40,560
Programming fee: € 250
Price for the CityBreeze screens in 1 mall – East Side Mall Berlin
The digital moss-wonder can also be booked in smaller networks starting at 1 mall. This allows you to cover the exact target group or target location. Let’s take the East Side Mall on the lively Warschauer Strasse in Berlin as an example. Here, you meet a young, international target group. Thanks to the nearby UBER Arena (a high-priced event location), there are also many active and affluent people here.
Duration: 6 days (Mon-Sat)
Spot length: 10 seconds
Screens: 2
Contacts: 825,881
Media costs: € 11,567
Programming fee: € 250
Please contact us for an individual offer.
Why CityBreeze is the future of DOOH advertising?
CityBreeze heralds a new era in outdoor advertising – one that combines economic success with ecological responsibility. Companies that rely on CityBreeze screens not only increase their brand presence, but also make an active contribution to greener and more liveable cities.
As urban areas continue to grow, the need for sustainable solutions is increasing. The digital CityBreeze poster units are at the forefront of this development and offer a modern, appealing and environmentally friendly advertising opportunity. Those who advertise here not only reach their target group, but also position themselves as pioneers in the field of sustainability and social responsibility.
Take this opportunity to become part of an innovative movement! Contact us today to find out more about the advertising opportunities with CityBreeze and make your company visible in a sustainable way. Together we are shaping the future of urban advertising – greener, fresher and more effective than ever before!
You are interested in further information about digital out-of-home advertising?
Read more about it here: Digital Posters
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