Client: TOG The Office Group GmbH
Placement: Berlin
Motif: “Work Spaces for every Work Style”
Agency: Direct Client
Fora advertises its shared offices for rent with taxi advertising on electric cabs. Their mobile outdoor advertising on taxis drives through Berlin city and transports guests to their desired destination. These include businesspeople, who are the main clientele of both cab drivers and Fora. In the cab, the passenger then sees Fora’s advertising for the second time, as they have also branded the backs of the headrests. In this way, FORA increases the advertising pressure with taxi advertising on the outside and inside.