Reach millions of people with bus advertising.

In bus advertising, a distinction is made between monthly bookings (formats are specified) and annual bookings (with or without line binding). In a study carried out by the professional association, almost 80% of respondents said that they perceive advertising on/to means of transport. This guarantees the advertising an extremely high reach.

Short-term campaigns on buses

Campaign media on buses usually run for 1 – 3 months. Campaign formats include the standardized 18/1 format, which is glued to the side. The entire rear area can be booked either as campaign or permanent advertising.

Long-term campaigns on buses

The permanent occupancy of the buses runs for 12 months and longer. Depending on the concept and budget, the buses can be fully or partially covered with a motif. The window surfaces do not interrupt the motifs. Window Graphic foils are used here. They enable the passengers to look out as usual and the graphic designer to make better use of the advertising space.

85 % of all persons in Germany
leave their homes daily.

Every day, all Germans travel about 3.2 billion kilometres.

In metropolises: Less than 40% of the distances are travelled by car, more than 20% by public transport.