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The Nielsen report highlights strong growth in Out-of-Home (OOH) advertising for 2024. We are presenting a quick overview here: Gross Revenue: OOH advertising revenue increased by 18% compared to the previous year, reaching €2.67 billion. Market Share in Media Mix:...

Trade fairs are major annual events that bring together visitors from many cities and countries. Technology, automobile, gaming, animation: In Germany various trade fairs take place. As marketing events, they attract many visitors through their variety of different...

In an increasingly digitalized world, out-of-home (OOH) marketing remains an indispensable medium for effectively reaching people in their everyday lives. The real estate and property management company Dydo has used the potential of digital outdoor advertising to...

At Geneva Airport, the media landscape is as diverse as the travel experience itself. From digital media to traditional analog media, the formats cover all areas - from departure to parking.   The Ellinikon: eye-catching advertising with digital screens at Geneva...

Poster show cases have proven to be an extremely effective medium in Berlin's dynamic outdoor advertising landscape. Every day, they attract the attention of thousands of commuters and tourists who use the U-Bahn and S-Bahn. The posters in individual frames offer an...

Shoptalk in Barcelona is a place where the future of retail is discussed and shaped. The latest technologies and trends, new business models - everything is put on the retail table in Barcelona. At Shoptalk, you can meet the most important players in the industry....

Each column and each large-scale billboard was evaluated according to a standardized national survey form. The criteria of location quality, traffic flows, density and equipment of the advertising media were taken into account. The result was a contact number, an...

The Weiterdenker (German for: thinking beyond), a German College for Social Pedagogy  lived up to their namw. The aim of the campaign was to address graduating students with posters and introduce the Weiterdenker Fachschule. We were given a list of school addresses...

Trade fairs are a major challenge for exhibitors and for us as media consultants. Interzoo is an international trade fair in Nuremberg. This is where the whole world meets, this is the leading trade fair for the pet industry. Our client Champions Petfoods from the...

Poster advertising is the absolute classic in out-of-home advertising. But there are so many different advertising media and poster formats. Today we want to take a look at billboard advertising in mixed poster showcases. But what are mixed poster showcases (German:...